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I'm willing to bet the book bidding is well underway. You saw the stories yourself, if you watched any news over the day or so after the race. Leadership, perserverance, mennonites, hip disease, now begins the race to pitch books and news items having to do with Floyd Landis. GO! Set. Now your race is just beginning: Ready? Floyd Landis just won the Tour de France, okay.

Here's what you do: But you have to be ready. It's important you know this because the news always opens a brief window of opportunity for a writer to either pitch a book or get some television or radio time based on their expertise. The books pitched in relation to Hurricane Katrina are just beginning to appear. This happens everytime a big story hits the news.

) Keep Up On Current Events 1.

Speed is of the essence. But you do have to be aware of what's going on, this doesn't mean you have to be glued to CNN daily or subscribe to an Associated Press news ticker. The Floyd stories were already in the can and starting to run. You would've been too late, if you had waited until the Sunday when he was actually standing on the podium. July 20, you would have been pitching it right when he made his stupendous comeback ride on Thursday, if you had a unique angle on the Floyd Landis story, for instance. That means you have to be right on top of the news and able to send a pitch in the moment you see a significant story developing. TV and radio producers need new material and must put stories together quickly.

) Know How to Write a Quick Press Release 2.

A producer can see an easy 3 minute segment right there. That's it. Then you go on to outline a 3 or 4 point rehabilitation plan. Landis Can Recover", you could write a press release with the heading "Surgeon Who's Treated Over 500 Hips Says With Certain Precautions, if you were a doctor who has worked on 500 hips similar to Floyd Landis's, for instance. Make sure you make the connection that you are a no-brainer to be interviewed. A quick and dirty description of your story and what you have to offer and contact information so producers will know how to find you, but basically you want it to have a strong headline, there are all sorts of technical aspects to putting together a press release. You'll have to be able to craft a good press release at a moment's notice, with that in mind.

) Know How to Write a Quick Book Proposal 3.

Connections and ability to follow through with the book, expertise, but for now you just want them to know you have the idea, you might have to flesh the proposal out after that. The point is to catch an agent or editor's eye so they can start moving on the idea. Here the most important part will be promoting your expertise and a great table of contents. You'll want to be able to do the same with a book proposal.

) Use a Few Well-Chosen Email Addresses 4.

Always be on the lookout to add such contacts to your list. Whether others want to do the same or if there's no interest period, ideally you want a person who can tell you pretty quickly if a project is viable. Just don't do it everyday! Mark the email "urgent" if you must because they understand when timing is important. An editor who once rejected (with a nice note) one of your submissions or a producer whose email you received from a friend or colleague, this could be an agent you met in person at a conference. Well-chosen people who you know will give your missive more than just a passing glance, you'll want to make direct contact with a few, but for your book proposal (and for certain media contacts), you could mass email a press release, sure.

) Go! 5.

Make sure yours is the pitch they pay attention to when it comes in. Irrelevant information again and again from the same writer, there's no bigger turn-off for a producer or editor than to constantly receive disorganized. Be confident in what you have to say--just make sure you do have something to say! " You never know! They won't be interested this time, i didn't hear from this person before, don't hesitate and don't think "Well. Editor or producer with your idea, you might have to do this again and again before hooking an agent.